Garden Research, a division of the National Gardening Association, has been a key authority in the U.S. consumer lawn and garden market since 1973. By collaborating with renowned partners like Gallup and Dynata, the organization conducts in-depth market research to help businesses identify opportunities and enhance their marketing strategies. Their comprehensive services encompass research design, survey development, data collection, and results analysis, aimed at improving advertising, brand awareness, and customer satisfaction for the lawn and garden industries.

Led by experienced professionals such as Executive Director Dave Whitinger and Research Director Paul Cohen, Garden Research provides insights through both quantitative and qualitative studies, including the National Gardening Survey. Additionally, Charlie Nardozzi, an award-winning garden writer and expert, delivers engaging resources for home gardeners.

With a focus on adapting to changing consumer dynamics and promoting environmentally responsible practices, Garden Research continues to support the evolving needs of the gardening community, ensuring that businesses stay ahead in a competitive landscape.