Unclaimed brand
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Hex Code
Color name
RGB
HSL
CMYK
#003298
Smalt
0, 50, 152
220, 100, 30
100, 67, 0, 40
#A90B26
Shiraz
169, 11, 38
350, 88, 35
0, 93, 78, 34
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
Lazada Group, founded in 2012, stands as Southeast Asiaβs foremost eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of the Alibaba Group, Lazada combines cutting-edge technology, robust logistics, and seamless payments to create a unique shopping experience. The brand aims to serve 300 million customers by 2030, reflecting its commitment to growth and innovation.
Lazada offers a diverse range of products through its two main services: LazMall and Lazada Marketplace. LazMall, launched in 2018, features over 32,000 international and local brands, prioritizing product authenticity and customer satisfaction with a 15-day return policy. Lazada Marketplace enables retailers to access a vast customer base across 18 categories, including health & beauty, fashion, and electronics. Additionally, Lazada's cross-border initiatives facilitate global shopping, allowing Southeast Asian consumers to access international brands and products, underpinned by Alibaba's reliable logistics network for swift delivery.
Brand industry
E-commerce and Shopping
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