GBNT Fishing

GBNT Fishing is a family-owned and operated fishing brand built around a shared love of fishing and bait-making. Founded by a father and his two sons, the business grew from meaningful experiences on the water, along the bank, and on family trips. Its goal is to make unique, affordable soft plastic lures that help other families enjoy fishing together.

The brand creates high-quality soft plastic baits for everyday anglers. Each lure is handcrafted with careful attention to its design, texture, and color, and the collection features distinctive names. The family develops baits based on designs they believe will help them catch fish on their annual fishing trip, then makes them available to customers through its online shop.

GBNT Fishing also offers branded merchandise, including clothing and collectibles designed in-house and made with quality materials. The company continues to add items to the range and welcomes suggestions from customers. Its website also features information about trips and Lake Saint Clair, alongside the brand’s story and contact details.