Gem Bakes is the baking-focused brand of Gem Pack Foods, bringing together ingredients, recipes and inspiration for bakers of all experience levels. Its website features a broad collection of recipes, from classic jam tarts and scones to lunchbox muffins, bread rolls and seasonal bakes. Recipes can be explored by categories such as baking, kids’ cooking, Christmas, easy meals and on-the-go treats, with practical details including preparation or baking times.

The product range includes flour, sugars, a sugar and stevia blend, Gem Gourmet products, Christmas mixes, baking tubs, crystallised ginger, chocolate chips, dried fruits, nuts, rice and pulses. Gem Bakes also offers baking content and community activities, including its Bake Club, recipe series, competitions and a monthly giveaway. Members can receive email updates and join a community for people who enjoy baking. The brand encourages home bakers to share their creations and treasured family recipes, making its platform a resource for both everyday cooking and passing baking traditions on to others.