Gene-G is a brand specializing in Applied Genetics, founded in 2015. Their goal is to provide innovative solutions to challenging genetic needs. They offer high-throughput and cost-effective genotyping tools for "cash-crops" breeders. With an "out-of-the-box" approach, Gene-G satisfies multiple needs and provides simple solutions for their customers. They offer various services, including full laboratory services, ready-to-use kits, and contract tailor-made development.

Gene-G's technology and bioinformatics tools are used for rapid gene discovery, variety genetic mapping, NGS data validation, and variety purity and fingerprinting. They have developed off-the-shelf multi-gene panels for major crops like tomatoes, peppers, melons, and cucumbers.

Additionally, Gene-G has a track record of creating tailor-made applied genetics solutions for customers in areas such as transgenic tobacco, environmental microbiome monitoring, cannabis breeding, and castor, among others.

The brand is led by CEO and co-founder Dagan Mor, who has a background in biology and extensive experience in the biotech industry. The lab is managed by Johanna Shanir, who has a strong background in horticulture and plant biotechnology.

Gene-G's headquarters and lab are located in Israel, and they can be contacted via phone or email.