GeneralDeluxe is a renowned brand that offers a wide range of high-quality household appliances. With a rich history dating back to 1960, the company has established itself as a leading importer and distributor of household appliances in Jordan. Over the years, GeneralDeluxe has become the sole distributor for several reputable German, Italian, and Korean companies.

In the early 90s, GeneralDeluxe ventured into manufacturing and successfully established the first industrial firm for producing colored television sets in collaboration with major South Korean companies. This marked the beginning of a period of rapid growth and expansion. New production lines were introduced for air conditioning units, washing machines, refrigerators, and satellite receivers in technical collaboration with leading international companies.

GeneralDeluxe has not only captured a significant portion of the local market but has also expanded its reach to Arab and regional markets. Today, 50% of the company's products are exported to Syria, Egypt, Saudi Arabia, Lebanon, Iraq, Palestine, and other countries. The success of GeneralDeluxe can be attributed to its commitment to delivering high-quality products that exceed customer expectations.

The brand has built a strong reputation and brand loyalty, particularly with its flagship brand GENERAL DELUXE, which is widely recognized and trusted locally and regionally. To stay at the forefront of technological advancements, GeneralDeluxe continues to invest in its manufacturing capabilities. The refrigerators factory has been expanded and equipped with state-of-the-art machinery imported from Italy and the Far East countries, allowing for increased production capacity, cost reduction, and improved value added.

Looking ahead, GeneralDeluxe's vision is centered around adapting to rapid technological advancements, developing new markets, and penetrating existing markets to increase its market share. The brand remains dedicated to providing customers with reliable and innovative household appliances that enhance their daily lives. With a strong commitment to quality, excellence, and customer satisfaction, GeneralDeluxe has evolved from a small trading company into a thriving industrial complex with hundreds of employees and a wide range of products that are sold both locally and internationally