Unclaimed brand
For more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.
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Hex Code
Color name
RGB
HSL
CMYK
#19488D
Chathams Blue
25, 72, 141
216, 70, 33
82, 49, 0, 45
#E5C4A5
Cashmere
229, 196, 165
29, 55, 77
0, 14, 28, 10
#1A2D69
Biscay
26, 45, 105
226, 60, 26
75, 57, 0, 59
General Mills has been a cornerstone of Canadian households since its arrival in 1954, making food that the world loves. With a commitment to quality and innovation, the brand boasts an impressive lineup of iconic products, including Betty Crocker™ and Cheerios™, alongside a portfolio of over eight billion-dollar brands. General Mills is dedicated to enriching lives by providing delicious meals and snacks for families, catering to every need from breakfast to dinner.
The company's purpose-driven approach emphasizes the importance of community, sustainability, and consumer engagement. They strive to nurture connections with their customers by understanding their needs and evolving their offerings, which now include the pet food brand Blue Buffalo™. Through initiatives focused on environmental responsibility and social impact, General Mills aims to promote a healthier planet while ensuring the highest quality in their food.
Their online resource, Life Made Delicious, offers a plethora of easy recipes, empowering families to create memorable meals together
Brand industry
Food and Drink
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