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Hex Code
Color name
RGB
HSL
CMYK
#9063CD
Amethyst
144, 99, 205
265, 51, 60
30, 52, 0, 20
#250E62
Violent Violet
37, 14, 98
256, 75, 22
62, 86, 0, 62
#E0C069
Equator
224, 192, 105
44, 66, 65
0, 14, 53, 12
Generational Wealth Partners is a financial advice firm in Townsville, Queensland, focused on helping individuals and families protect, grow and transition wealth across generations. Formerly known as Cox Financial, the firm highlights more than 50 years of collective experience and offers tailored advice based on each client’s circumstances and goals. Its services include retirement planning, investment advice, superannuation, insurance, estate planning and aged care guidance.
The firm’s process begins with understanding a client’s current financial position and future objectives. Advice can be limited to a specific issue or involve a more detailed financial plan, taking into account factors such as income, assets, investments, liabilities and attitude to risk. Generational Wealth Partners says it explains the planning process clearly and is upfront about fees, helping clients make informed decisions. Its stated values include caring, listening, trustworthiness, knowledge and education, with an emphasis on long-term relationships. The practice has received industry recognition, including a 2023 Practice of the Year win and a 2025 Adviser of the Year award for Reegan Wass.
Brand industry
Finance
Company type
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Year founded
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Company size
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Retirement planning
Superannuation advice
Aged-care financial advice
Estate planning advice
Intergenerational wealth planning
How do I download the by Generational Wealth Partners logo?
The by Generational Wealth Partners logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does by Generational Wealth Partners' branding look like?
The logo pairs a purple branching tree with small person-like forms above the two-line “Generational Wealth Partners” wordmark, with “Partners” in an italic treatment. The identity uses deep purple and lilac against white, expressive rounded display lettering for prominent headlines and clean, restrained supporting type, alongside candid photography of advisers and clients and spacious layouts.
What are by Generational Wealth Partners' brand colors?
The by Generational Wealth Partners color palette uses the hex codes #9063CD, #250E62 and #E0C069.
The by Generational Wealth Partners name, logos and brand assets are trademarks of by Generational Wealth Partners and its affiliates. Brandfetch isn't affiliated with or endorsed by by Generational Wealth Partners. Their use is subject to by Generational Wealth Partners's brand guidelines.
