Generation Amazing is a powerful movement dedicated to empowering young people and creating positive social change through the universal language of football. As a generation of passionate advocates, coaches, volunteers, star players, and participants, we believe in using the transformative power of the beautiful game to improve our world. Since our inception in 2010, we have been committed to showcasing how football can change lives, especially during Qatar's successful bid for the 2022 FIFA World Cup™.

Our vision is to equip a generation of change makers and their communities with essential life skills through football. We aim to inspire young people worldwide to be actively involved in supporting underprivileged communities. Aligned with the United Nations' Sustainable Development Goals and Qatar National Vision 2030, we employ a unique methodology that utilizes football as a catalyst for positive social change.

We nurture young leaders in Qatar, the region, and beyond to transform their communities through football. Together with our partners, we develop sustainable programs that provide exciting social development opportunities. Having already engaged communities in over 75 countries, including Brazil, Jordan, India, and the UK, we have reached over 1 million people.

To instill a sense of normalcy and empowerment, we have constructed and renovated 41 football pitches in areas facing natural disasters, poverty, violence, and other societal challenges. Additionally, we have established seven Community Clubs to support our mission. With a proud 13-year history, we are committed to building a more inclusive and environmentally aware future for the next generations.

We collaborate with NGOs, football associations, clubs, and foundations with a focus on football for good. Working closely with our founding organization, the Supreme Committee for Delivery & Legacy, we strive to foster ongoing social development programs, enhance grassroots infrastructure, organize football for good festivals, and engage young change makers, advocates, and youth ambassadors. Join us in our mission by becoming a Generation Amazing coach, participating in the Youth Advocate program, or joining the Festival.

Together, let's inspire champions on and off the field!