Unclaimed brand
Welcome to Generation Pup an exciting new adventure in canine science. Generation Pup is the first study to follow dogs of all breeds throughout their lives. We are asking owners of all UK and Republic of Ireland puppies under 16 weeks of age, of any breed or cross breed, to sign up and become part
Liking this brand profile? Share this page


Hex Code
Color name
RGB
HSL
CMYK
#FFD300
Gold
255, 211, 0
50, 100, 50
0, 17, 100, 0
#FEE365
Dandelion
254, 227, 101
49, 99, 70
0, 11, 60, 0
#AB1F2D
Mexican Red
171, 31, 45
354, 69, 40
0, 82, 74, 33
Generation Pup is a pioneering initiative dedicated to canine science, focusing on the health, welfare, and behavior of dogs throughout their lives. Spearheaded by Dogs Trust, this groundbreaking study invites owners of puppies under 16 weeks across the UK and Republic of Ireland to join the Generation Pup community. By gathering detailed information about each puppy’s environment, family, health, behavior, and daily experiences, the project aims to create a comprehensive profile of a generation of dogs.
The data collected will enable researchers to explore the impacts of various factors, such as social interaction, diet, and exercise, on canine health and behavior. Even those without puppies can contribute by helping to raise awareness about this vital research. Generation Pup is not just a study; it’s a movement to improve the lives of dogs and enhance our understanding of their needs. Join us in this exciting adventure—be part of something amazing that shapes the future of our furry companions!
Brand industry
Pets and Animals
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
The Generation Pup name, logos and brand assets are trademarks of Generation Pup and its affiliates. Brandfetch isn't affiliated with or endorsed by Generation Pup. Their use is subject to Generation Pup's brand guidelines.