Unclaimed brand
Join Generation Wild's mission to reconnect Colorado's kids with the outdoors. Download the 100 Things to Do Before You’re 12 list for ideas with outdoor activities that inspire kids to spend more time outside.
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Hex Code
Color name
RGB
HSL
CMYK
#D6001D
Monza
214, 0, 29
352, 100, 42
0, 100, 86, 16
#B5E3EF
Blizzard Blue
181, 227, 239
192, 64, 82
24, 5, 0, 6
#005A7E
Orient
0, 90, 126
197, 100, 25
100, 29, 0, 51
**Generation Wild** is an innovative campaign launched in 2017 by Great Outdoors Colorado (GOCO) aimed at reconnecting children with the great outdoors. Recognizing that today’s kids spend less than seven minutes a day playing outside, the initiative fosters a movement that emphasizes the significance of outdoor activity for children's mental, physical, and emotional development.
Generation Wild features a variety of engaging programs and resources designed for families, including the popular "100 Things to Do Before You’re 12" list, which encourages kids to explore nature through activities like hiking, swimming, and fort building. The campaign has successfully mobilized over 250 partner organizations and inspired a significant shift in awareness among parents regarding the benefits of outdoor play.
By offering practical parenting strategies, idea lists, and the Generation Wild Library, the campaign aims to nurture a generation of outdoor enthusiasts and environmental stewards. With a mission to enhance children's experiences in nature, Generation Wild is paving the way for families to forge a stronger connection with the outdoors.
Brand industry
Hobbies and Leisure
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How do I download the Generation Wild Colorado logo?
The Generation Wild Colorado logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Generation Wild Colorado's brand colors?
The Generation Wild Colorado color palette uses the hex codes #D6001D, #B5E3EF and #005A7E.
The Generation Wild Colorado name, logos and brand assets are trademarks of Generation Wild Colorado and its affiliates. Brandfetch isn't affiliated with or endorsed by Generation Wild Colorado. Their use is subject to Generation Wild Colorado's brand guidelines.
