GENERY
@genery.co.jp
GENERYは、カルチャーやクリエイティブを通じて、時代や世代を超えて語り継がれるような物語を創り出し、世の中でブームやトレンドとなるような新たな価値を提供していくことを目指しております。
GENERY's Company Logos


GENERY's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#1A73E8
Royal Blue
26, 115, 232
214, 82, 51
89, 50, 0, 9
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#202124
Shark
32, 33, 36
225, 6, 13
11, 8, 0, 86
About GENERY
Genery Inc. With a specialized team well-versed in culture, Genery primarily operates Lafary, a platform that caters to various niches. Their expertise lies in web development, service innovation, content creation, distribution, and promotional campaigns.
Genery aims to be a brand that is adored by users, continually striving to elevate their brand services to new heights. The company's mission is to create timeless stories that transcend generations. By harnessing individuality and creativity, their team endeavors to provide innovative and creative solutions that add vibrancy and excitement to people's lifestyles.
Genery's vision is to foster an environment where individual talents shine, while simultaneously shaping new cultures. They aspire to create stories that will resonate across time and become trends, offering fresh and valuable perspectives. Genery values a venture mindset, embracing a proactive and forward-thinking approach in all situations.
They prioritize agility and prompt decision-making to enhance performance. Additionally, the company places importance on the journey, understanding that both successes and challenges contribute to the growth of their united team. Currently, Genery boasts impressive statistics, with a 320% year-on-year sales growth, a team of 24 employees with an average age of 23, a substantial following of 210,000 loyal fans, and an extensive range of 2,500 SKUs across two physical stores.
Since its establishment in October 2014, Genery has witnessed significant milestones such as the launch of Lafary media in October 2016, the opening of their first permanent store at SHIBUYA109 in March 2022, and the establishment of LafaryDoll agency for influencers in October 2022. With an address in Shibuya, Genery Inc. Major stakeholders of Genery Inc.
(listed on the Tokyo Stock Exchange), Toshisuke Sasaki (founder of Pokelabo, Inc. ), Kazuya Shomura (judicial scrivener), and two others. With a strong foundation and a commitment to excellence, Genery Inc
Brand industry
Business and Consumer Services
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