Gene Slade

Gene Slade is a keynote speaker and sales coach serving HVAC, plumbing, and electrical companies. An HVAC operator turned trainer, Slade began working in the trade at age 11 and spent 34 years in the field, building multiple HVAC companies to eight-figure revenue. In 2014, he founded Lead Ninja to help home service teams sell without pressure.

Lead Ninja provides online, onsite, and in-home sales training for technicians, comfort advisors, managers, and business owners. Its programs teach the EGSPA Sales Method, a five-step process developed from real service calls: establish the problem, get permission, offer a relevant solution, present clear options, and ask the customer to decide. Training also covers handling objections, coaching technicians in customer conversations, presenting findings effectively, and identifying lost leads.

Slade speaks at events on pressure-free selling and home service business growth, delivering practical instruction based on the same material used in Lead Ninja’s training. He also hosts the Blackbelt Sales Podcast, featuring discussions on selling, communication, and leadership across the trades.