Genevavelo

Genevavelo is a Geneva-based cycling coaching and events brand that has promoted bike use and shared cycling expertise since 2006. It serves individuals, businesses and public organisations with a welcoming, tailored approach focused on safety, confidence and enjoyment. For individuals, Genevavelo offers beginner and refresher lessons, coaching to address fears or difficulties, and specialist instruction in urban cycling, BMX, mountain biking, road cycling and gravel.

It also supports people with reduced mobility or neurodivergent needs, helping make cycling more accessible. For employers and local authorities, services include practical and theory-based workshops, mobility programmes, seminars, custom training plans and support for the national Bike to Work challenge. Additional services cover planning and organising cycling events, group outings, team-building activities, BMX and mountain-bike demonstrations, performances and initiations.

Genevavelo also advises on projects that encourage cycling and provides bike-related communication and logistical guidance. Its work promotes active mobility, wellbeing and sustainable development, helping participants and organisations make cycling a practical and enjoyable part of everyday life