genFinance
@genfinance.net
genFinance serves multi generations with guidance, coaching, education and wealth management. We serve the height and depth of the family tree with active engagement at each stage of life. We also offer behavorial financial advice.
genFinance's Company Logos
genFinance's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#147285
Genoa
20, 114, 133
190, 74, 30
85, 14, 0, 48
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#383733
Tuatara
56, 55, 51
48, 5, 21
0, 2, 9, 78
About genFinance
Based in Atlanta, Georgia, it works with clients throughout the United States, taking a holistic, relationship-focused approach to financial planning. The “gen” in its name reflects its commitment to supporting the height and breadth of family trees, with active engagement at different stages of life.
The firm offers guidance, coaching, financial education, wealth management, and behavioral financial advice. Its stated aim is to bring focus, clarity, and simplicity to each client’s financial picture, while shaping plans around individual goals, personal values, and commitments. genFinance emphasizes close collaboration, attention to detail, integrity, and dedicated service, seeking to understand clients and the people who matter to them.
The team includes President Jennifer Johnston and Joanne Credi Fredo. The website also provides a personal client portal and shares updates through genMinute and genMoneyMom. Securities and advisory services are offered through Osaic Wealth, Inc., a FINRA/SIPC member; genFinance, LLC and Osaic Wealth are not affiliated.
Brand industry
Finance
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