GENIC

GENIC is a Japanese photography and visual-culture brand built around a print magazine and its accompanying online publication. Its web magazine shares stories about photography and the people who create it, including photographer interviews, exhibition news, photo books, cameras, travel, features, columns, and editorial promotions. The coverage ranges from creative perspectives and photographic projects to destinations and places that inspire people to take pictures.

Alongside its digital content, GENIC publishes the magazine GENIC and offers current and back issues through the GENIC online shop. The shop also features selected photo books, with purchases available from a single book and shipping offered free nationwide in Japan. Readers can find updates on magazine releases, recommended articles, and photography exhibitions through the brand’s newsletter, and follow its social channels for further content. GENIC also presents promoted articles created in collaboration with camera and imaging brands. Across its magazine, website, and shop, GENIC connects readers with photographers, exhibitions, books, equipment, and travel through a shared interest in photographic expression.