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Color name
RGB
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CMYK
#FFB916
My Sin
255, 185, 22
42, 100, 54
0, 27, 91, 0
**Brand Description for Lazada Group**
Lazada Group, founded in 2012, stands as Southeast Asia’s premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With its strategic integration of technology, logistics, and payment services, Lazada has redefined the retail landscape in the region, offering consumers a vast selection of brands and products. Significantly backed by Alibaba since 2016, Lazada leverages advanced technology to create a seamless shopping experience, connecting customers with over 32,000 local and international brands through its flagship virtual mall, LazMall.
Additionally, the Lazada Marketplace empowers retailers by providing access to millions of customers and a suite of essential services, supporting diverse product categories from health and beauty to electronics. With a strong emphasis on secure and efficient transactions, Lazada’s infrastructure caters to both emerging markets and established consumers, easing the transition to digital payments. As the brand evolves, it aims to serve 300 million customers by 2030, continuously innovating to enhance the shopping experience.
Brand industry
E-commerce and Shopping
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The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
