MyHeritage is a family history and genealogy platform that helps people explore their ancestry, build family trees, and connect with relatives. Its online tree-building tools let users add names, dates, photographs, and stories, then share their research with family. MyHeritage searches its extensive international historical-record collection, which the site describes as containing billions of records, and offers automatic Smart Matches and Record Matches to suggest family connections and relevant documents.

The company also provides DNA testing to reveal ethnic background and identify potential relatives, with results drawing on 2,114 geographic regions. For bringing family memories to life, its photo tools include colorization, enhancement, and animation features such as Deep Nostalgia. Users can access its genealogy services across desktop and mobile devices and collaborate with a worldwide community of family historians. MyHeritage promotes a free trial for exploring its family-tree and historical-record services, alongside premium options and DNA kits. Its broader offering combines research resources, genetic testing, family collaboration, and digital tools for preserving and discovering personal family stories.