Genviral is an agentic social media platform designed to help businesses create, schedule, and publish content with less manual work. Its AI agent, Vira, can learn about a business, research its niche and high-performing content, draft posts in the brand’s voice, and queue them for publication. Users can review and approve drafts or let Genviral manage recurring content workflows more independently.

The platform brings social media scheduling, content creation, and analytics together. Businesses can tailor posts for different networks, manage drafts and approvals, plan content in a unified calendar, and compare performance across accounts. Analytics include competitor tracking and recommendations on content to replicate. Genviral also offers an AI Studio with more than 200 templates and over 30 AI models for creating images and videos, with options to schedule or publish directly.

For businesses managing multiple accounts, Genviral provides hosted social accounts on managed mobile devices, including device provisioning, warm-up, and posting. The service supports TikTok, Instagram, YouTube, and other platforms.