Gen-Z Sports & Media Group

Gen-Z Football is a player-focused football agency representing elite athletes, with a particular emphasis on developing young talent in women’s football. Part of the Gen-Z Sports & Media Group, the agency combines experience in player recruitment, sports management and media with data-informed career planning. Its roster includes players competing in the UK and Ireland, as well as leagues in the United States and Canada.

The agency provides FIFA-registered and FA-licensed agent representation, including contract negotiation and career management. It also arranges commercial partnerships with major brands and helps players build personal brands through social content and authentic community engagement. Gen-Z Football aims to support athletes on and off the pitch, helping them navigate opportunities and develop their careers with confidence.

Its player-care approach is guided by equality, empowerment and excellence. The agency highlights equal attention for every client, advocates for young female athletes to shape their own journeys, and pursues high standards in club contracts and commercial deals.