The Geographic Data Service (GeoDS) is part of Smart Data Research UK, a programme that brings together companies, academics, innovators and government to use data to address social and economic challenges. GeoDS focuses on maximising the value of diverse, nationally significant smart data by integrating, enriching and validating it through geography. Its mission is to help users generate location-driven insights and support projects that serve the public good.

GeoDS provides access to a data catalogue, a map-making platform and geographic data resources, alongside education and training. Its services include secure data access, research collaboration and support for developing research capability. The team also offers a Masters Dissertation Scheme, connecting organisations with students to explore real-world challenges through academic research.

GeoDS shares maps, analysis and insights that show how location can reveal patterns in everyday life and public services. Examples include neighbourhood access to health services, the distribution of vape shops and gambling outlets, and the value of combining information from multiple sources.