GBF Insurance Advisors

George B. Ford Agency (GBF) is a third-generation, privately owned insurance agency serving businesses and families in Michigan and beyond since 1938. With offices in Novi and Grand Rapids, the agency combines experienced advisors, customer service representatives, risk managers, and loss prevention specialists to help clients find coverage suited to their needs. GBF works with a range of insurance carriers and provides personalized guidance, beginning with an assessment of each client’s operations, goals, and risks.

For businesses, GBF offers tailored insurance programs, risk management, safety and loss prevention services, and coverage for industries including construction, municipalities, retail, restaurants, technology, trucking, and film and video production. Personal insurance options include auto, homeowners, renters, secondary home, watercraft, umbrella, private client, pet, and life insurance. The agency also provides surety solutions, Medicare education and enrollment support, group health benefits, and resources through GBF Benefits Advisors. Clients can contact the agency for a no-obligation consultation and assistance identifying appropriate protection for their business or personal assets.