Lazada

**Lazada Group** is Southeast Asia’s leading eCommerce platform, established in 2012 and present in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a mission to transform retail across this diverse region, Lazada connects brands and consumers through robust technology, comprehensive logistics, and secure payment systems. As the flagship of the Alibaba Group since 2016, Lazada leverages advanced technology to redefine the shopping experience, offering customized services that adapt to consumer needs in real time.

Lazada's flagship service, **LazMall**, launched in 2018, features over 32,000 top international and local brands, ensuring product authenticity and rapid delivery. Additionally, **Lazada Marketplace** facilitates access for retailers to millions of new customers, providing essential support services. For regional sellers, Lazada’s cross-border operations connect Southeast Asian products with consumers globally, all backed by Alibaba’s state-of-the-art logistics that promise delivery within seven days. With a vision to serve 300 million customers by 2030, Lazada stands at the forefront of eCommerce innovation.