Unclaimed brand
Das Onlineportal "Gesund & aktiv älter werden" bietet Informationen und Tipps für ein gesundes Älterwerden sowie Fachkenntnisse zur Gesundheits- und Bewegungsförderung.
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Hex Code
Color name
RGB
HSL
CMYK
#126195
Matisse
18, 97, 149
204, 78, 33
88, 35, 0, 42
#E5C38D
Gold Sand
229, 195, 141
37, 63, 73
0, 15, 38, 10
#006195
Bahama Blue
0, 97, 149
201, 100, 29
100, 35, 0, 42
“Gesund & aktiv älter werden” is an online information portal focused on healthy ageing and the promotion of health and physical activity. It serves older adults, relatives and professionals with accessible guidance on health topics, practical exercise resources and specialist information for planning or supporting health-promotion work.
The portal covers subjects including dementia, depression, nutrition, hydration, sleep, medication, vision and hearing, heat-related health, falls prevention and heart disease. Visitors can explore exercise videos, activity suggestions, weekly programmes and advice on staying active in everyday life, including walking and exercise in hot weather. It also presents structured programmes such as the AlltagsTrainingsProgramm (ATP) and the Lübecker Modell Bewegungswelten (LMB), with information about implementation, training, materials and evaluation.
For professionals and communities, the site offers expert resources, project information, a database for finding or entering exercise and health-promotion activities, and guidance for local initiatives. Interviews, conference materials, publications and practical tools provide further insight into projects supporting wellbeing, participation and active living in older age.
Brand industry
Health
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