Aquaful is a brand that aims to provide safe and affordable access to clean water, ultimately creating healthy and prosperous communities. With a vision to ensure that everyone has access to clean water, Aquaful's mission is to improve health outcomes through equitable and affordable water access. Currently, 1 in 3 people globally lack access to clean water due to its unsafe, unreliable, and unaffordable nature. Traditional approaches to addressing water scarcity often perpetuate a cycle of dependence and poverty.

To tackle this issue, Aquaful has developed water kiosks that provide safe and reliable access to potable water. Managed by and for the people in need, these water kiosks create a virtuous circle of interdependence and wealth instead of perpetuating a vicious circle. Aquaful's business model focuses on the purification, conditioning, order, payment, and delivery of the water, as well as the recycling and quality control processes. The brand's first pilot will be implemented in Cameroon, where approximately 5 million people currently lack access to potable water. Aquaful is committed to making a positive impact and creating a circular economy while complying with WHO standards for water quality.