Getback, an offering of the Swiss adfocus GmbH located in Zug, is a "Conversation-Optimization-Technology" that enables online shops to directly target and engage users on their websites. This innovative technology allows online shops to efficiently communicate with their users, for example, by sending reminders for forgotten orders, promoting special offers, and allowing users to send their shopping carts by email.

Operating in accordance with Swiss data protection laws and potentially applicable foreign data protection laws, such as the European Union's General Data Protection Regulation (GDPR), Getback ensures the privacy and security of user data. The brand utilizes cookies, log files, and tracking pixels to analyze and improve user experience and offers comprehensive technical and organizational measures to guarantee data security.

Getback processes personal data only with the consent of the individuals involved. Additionally, the brand may also perform data processing, storage, and usage through third parties, while adhering to all applicable legal obligations. Getback prioritizes data privacy and security to ensure a reliable and user-friendly offering for online shops and their customers.