Baseline AI is a college tennis recruiting platform designed to help junior tennis players and their families navigate the path from exploring schools to building coach relationships and pursuing commitment. It brings recruiting research, athlete development, planning, and communication together in one system, replacing scattered spreadsheets and email threads with a connected, AI-powered process.

Families can compare college programs using factors such as division, roster, UTR range, cost, acceptance rate, and academic rank, then review personalized recruiting projections and UTR forecasts. Development tools help athletes track progress across tennis, athletic, match-play, mental, health, and college-readiness areas. Tournament planning considers goals including rankings, development, competition, coach exposure, and travel costs. Recruiting features include coach-interest signals, personalized email drafting, outreach sequencing, and tools to manage tasks and follow-ups. Baseline AI offers a free plan, a $49-per-month Most Families Recruit plan, and a $99-per-month Pro plan. The company also says it plans to contribute 1% of its revenue to initiatives that expand tennis access, including Smash IT! Tennis in Dallas.