Deck

Deck is an AI product management platform designed to help teams decide what to build, prepare projects, and improve products based on customer needs. Developed by Soho Tech Holdings Pty Ltd, Deck brings together customer feedback, company context, competitor research, and ongoing work to identify and prioritize high-impact opportunities. It helps teams turn insights into project briefs and specifications for coding agents, then supports iteration by analyzing results and new feedback after release.

Deck’s tools include feedback analysis, opportunity backlogs, roadmap prioritization, idea validation, competitor analysis, NPS analytics, initiative briefs, project briefs, and customer segmentation. Teams can work with Deck through its web app, Slack, API, or MCP integrations, including connections to Claude, ChatGPT, Cursor, Claude Code, and Codex. The company also offers an SDK, documentation, and a prompt library. Its plans range from a free option to Starter and Business subscriptions, with features such as integrations, competitor tracking, dedicated databases, CRM integration, and SAML/SSO. Deck offers regional data hosting options and says customer data stays in the selected region.