Firework is a video commerce technology brand that helps businesses bring the engaging, personal feel of in-store shopping to digital channels. Its all-in-one platform combines video, artificial intelligence and live interaction to help brands connect with shoppers, showcase products and support purchase decisions.

Products and services include shoppable video, AI-powered conversational shopping, video showrooms, one-to-one video chat and AI content solutions. Businesses can use content created by influencers, brands, users, store associates and merchants, then distribute it across websites, mobile apps, email, SMS, social media, product packaging, retail sites and in-store displays. These tools are designed to support product discovery, customer engagement and conversion throughout the shopping journey.

Firework serves enterprise and small-business customers across industries including beauty, grocery, fashion, home and home improvement. The company also offers resources such as case studies, playbooks, events and a blog focused on video commerce and retail trends. Firework reports working with more than 1,500 global brands and retailers, positioning its platform as a solution for businesses seeking to create more interactive shopping experiences across digital and physical touchpoints.