Furrly

Furrly is a cat-care brand focused on making litter routines cleaner and more comfortable for cats and their people. Its flagship product, Kind Natural Cat Litter, is a plant-based, tofu litter made from four ingredients: soybean fiber, pea powder, guar gum, and water. It contains no clay, silica, or fragrance, and is unscented, with starch-based ingredients helping control odor rather than masking it with perfume.

Kind Litter is designed to be 99% dust-free, low-tracking, and quick-clumping, forming firm clumps in under a minute for straightforward daily scooping. The brand describes it as flushable one clump at a time when plumbing allows, and compostable when disposed of in the bin. Each 9-pound bag is intended to last about a month for one cat. Furrly sells individual bags and recurring subscription deliveries, with free shipping, flexible delivery management, and a 30-day refund if a cat refuses the litter. The website also offers product information, switching and litter-care articles, customer support, and wholesale options for retailers.