Minds is a synthetic market research platform that helps organizations explore audience responses and make better-informed decisions. Using its Minds PRISM™ source-modelling approach, the platform creates reusable synthetic audiences, called Minds, grounded in researched sources and defined demographic, behavioral, and attitudinal distributions. Users can start with a brief, files, or links, review and adjust the proposed audience profile, then run studies with individual audience perspectives.

Minds supports a range of research tasks, including concept and message testing, campaign evaluation, pricing exploration, A/B comparisons, and structured or qualitative studies. Teams can compare results across audience segments, identify recurring themes, and review the reasoning and responses behind findings. Audiences can be reused for follow-up research, while agencies and research partners can apply the platform to client work and their own methods.

The company says it validates results by comparing synthetic responses with real survey data and reports similarity measures from those comparisons.