Norms
@getnorms.com
Norms is redefining personal care for the stuff no one wants to talk about. We make highly effective, no-nonsense solutions for real problems that real people have. Like hemorrhoids.
Norms's Company Logos
Norms's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#5E4242
Kabul
94, 66, 66
0, 18, 31
0, 30, 30, 63
#FCEFE6
Old Lace
252, 239, 230
25, 79, 95
0, 5, 9, 1
#3D321E
Lisbon Brown
61, 50, 30
39, 34, 18
0, 18, 51, 76
About Norms
Norms is a personal care brand focused on making treatment for stigmatized, everyday health concerns easier to discuss and manage. Its current range addresses hemorrhoid relief with straightforward products designed for use at home or on the go. The collection includes medicated wipes, hemorrhoid cream, a fast-acting relief spray, travel-size cream packs, and Roadies products for when customers are away from home. Norms also offers bundles that combine cream, wipes, and spray as a comprehensive treatment routine, alongside individually wrapped wipes and other travel-friendly options.
The brand presents its products as practical tools for cleansing, soothing, and relieving symptoms such as itching, pain, swelling, and irritation. Its website shares educational information about hemorrhoids, a quiz, and a suggested 10-day routine explaining how to use the products during different stages of a flare-up. Norms describes its mission as normalizing care for private health concerns, with plans to address other common but stigmatized conditions over time.
Brand industry
Health
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