Pinpoint is an AI-powered customer discovery platform designed to help product teams turn customer conversations into clear, actionable opportunities. Built around the belief that better products begin with deeper empathy, it supports the research process from planning questions to sharing findings and informing decisions.

Teams can create and prioritize research questions, track assumptions, and connect interview findings to the questions they are trying to answer. Pinpoint transcribes and analyzes conversations, highlighting customer pain points, needs, sentiment, and recurring themes. It organizes these findings into customer snapshots and visual journey maps, helping teams see unmet needs and patterns across interviews.

The platform also helps teams share insights through collaborative boards where colleagues can view, comment, and align on evidence. Its outputs can include user stories and personas, connecting research to design and product delivery. Pinpoint aims to reduce manual synthesis and reporting work, speed up research cycles, and help teams prioritize opportunities with greater confidence.