Pinpoint is an agentic social media platform that helps brands manage conversations and act on audience signals around the clock. Its AI agents work across organic, paid, and influencer content, responding in a brand’s voice to comments, direct messages, and mentions. The platform offers tools for answering FAQs, moderating negative comments, recommending products, recruiting affiliates, collecting customer contact details, and tracking sentiment. It can also identify relevant social conversations and creators, draft responses, and route messages that need human attention to teammates through channels such as Slack, email, or SMS.

Pinpoint’s automations can detect buying intent and share product links or offers, while capturing emails and phone numbers for CRM workflows. Through its Partner Portal, brands can extend these automations to influencer and partner accounts. The company presents its service as a workforce for social teams rather than simply another software tool, aiming to improve coverage, support customer engagement, and free staff to focus on strategy and brand building.