Mailchimp is an email and SMS marketing platform that helps businesses reach customers, manage audiences, and improve marketing performance. Its tools bring campaign creation, automation, analytics, and customer engagement together in an interface designed to be accessible to users with different levels of experience. Businesses can build email campaigns and SMS messages, create content, use templates and AI marketing tools, and track audience growth and conversion activity. Mailchimp also offers social media marketing, lead generation, reporting, and tools for managing audiences and relationships with customers.

The platform serves organizations across industries including ecommerce, retail, restaurants, professional services, entertainment, and nonprofits. Users can connect Mailchimp with more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Square, Wix, Stripe, Salesforce, and WordPress. Additional resources include product demonstrations, a Help Center, case studies, developer documentation, and professional services such as expert assistance and personalized onboarding. Mailchimp offers several plans, including a free option and a 14-day Standard plan trial, with plan features and pricing varying according to contact and email-sending needs.