Wrapped Health

Wrapped Health provides a digital recommendation and purchasing platform that helps healthcare practices connect advice given during a visit with the over-the-counter products patients need. Integrated with electronic health records, including an available athenahealth integration, Wrapped lets providers select products or reusable templates within their existing workflow and send patients a secure link by text or email. Patients can review the recommended items, choose available sizes, quantities, or alternatives, and complete checkout without creating an account. Orders are fulfilled by major retailers and delivered to patients.

The platform is designed for products that typically lack a digital recommendation workflow, such as supplements, skincare, braces, and other recovery or everyday health products. Features include chart-informed product discovery, diagnosis-aware templates, patient choice, and automated safety checks that flag carts for clinical review. Wrapped aims to make recommendations easier to follow, reduce lost notes and related office callbacks, and keep the practice visible in the patient experience after the visit.