Dub is a link management platform built for modern marketing teams, creators, and businesses. More than a URL shortener, it helps users create, customize, distribute, and measure links through a suite of marketing tools. Dub supports branded short links using custom domains and provides QR codes for every short link, with options to add a logo.

Its analytics show information such as clicks, geolocation, devices, browsers, and referrers, helping teams understand how links perform. Users can also customize link previews and apply features including UTM parameters, expiration dates, device and geographic targeting, link cloaking, and password protection. For collaboration, teams can invite colleagues to work together on links; enterprise plans include SAML single sign-on with Okta, Google, and Azure AD.

Dub offers products and services including Dub Links, Dub Analytics, a Dub API, integrations, and resources such as documentation and a help center. The company serves use cases ranging from marketing attribution and affiliate management to content creation, and offers free access alongside paid plans and enterprise options