Hex Code
Color name
RGB
HSL
CMYK
#F2F2F2
Concrete
242, 242, 242
0, 0, 95
0, 0, 0, 5
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#024C02
Crusoe
2, 76, 2
120, 95, 15
97, 0, 97, 70
Guilford Financial Group, Inc. is a financial planning firm founded in 1987 and based in Guilford, Connecticut. Led by Scott and Wayne, both CFP® professionals with more than 20 years of experience, the firm says it follows the fiduciary standard and aims to act in clients’ best interests. Its client-focused process helps families, individuals, and people approaching or living in retirement plan for their financial futures.
The firm develops, implements, and monitors financial plans and investment strategies, tailoring recommendations to each client’s goals, risk tolerance, income, net worth, age, and investment timeline. Its services include investment guidance, distribution planning, risk management, and wealth preservation, with support for related estate and tax planning goals through collaboration with professionals in other financial disciplines. The team researches investment options, monitors accounts and asset allocations, and may recommend adjustments as circumstances change. Guilford Financial Group also offers educational resources on topics such as retirement, annuities, and home warranties, and hosts client events. Securities and advisory services are offered through LPL Financial.
Brand industry
Finance
Company type
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Year founded
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Company size
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Retirement income planning
Fee-based investment management
Small-business pension plan management
Social Security planning
Life and long-term care insurance
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What does gfgadvisor.com's branding look like?
Guilford Financial Group uses a straightforward wordmark-led identity, with no prominent emblem or distinctive symbol; its visual presentation is anchored in the firm name rather than a standalone icon. The look is restrained and professional, pairing clean, readable lettering with a blue-led palette, light neutral backgrounds, and practical financial imagery in orderly, spacious layouts.
What are gfgadvisor.com's brand colors?
The gfgadvisor.com color palette uses the hex codes #F2F2F2, #FFFFFF and #024C02.
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