GGsel is an online marketplace for digital products, including video games, software, subscriptions, gift cards, and Steam wallet top-ups. Its catalogue covers games for platforms such as Steam, Origin, and Epic Games, alongside licensed software and subscriptions for services in areas such as music and entertainment. The site says its marketplace serves 30 million users worldwide and includes more than 8,000 verified sellers.

The brand also operates the gglead affiliate program, inviting website owners, bloggers, streamers, social media specialists, and other marketers to promote GGsel products. Partners receive a unique referral link and can earn commissions of up to 12% on qualifying sales, with rates varying by product category. Promotional materials, a partner dashboard, and traffic and sales statistics are available to support campaigns. Affiliates can promote products through social media, video channels, websites, blogs, forums, and chats. The program states that payouts are available on request once a week, with options including TRC20, WMZ, and bank transfers for legal entities. Support is offered through Telegram.