We ran a cold email agency and found ourselves missing positive replies and dropping leads while we were on coffee breaks or in client calls. Prospects who replied "I'm interested" at 2pm were getting follow-ups at 6pm—by then, they'd gone cold or booked with someone else. After talking to friends running similar agencies, we realized this wasn't just us.

They had the same problem and were churning clients because of it. Speed-to-lead was killing everyone and so we decided to fix that problem for good