Ghost® is a global vaping brand that describes itself as a premium vape company and reports a presence in 45 countries across four continents. Its range includes disposable and rechargeable vape devices, with named lines such as Ghost Pro, Ghost Elite, Ghost Click, Ghost Max, Ghost Galaxy and Ghost Shisha. The portfolio also includes nicotine pouches, nicotine salts and shortfill e-liquids, with products offered in a variety of flavours.

The brand serves retailers as well as consumers, providing wholesale ordering options for businesses of different sizes and inviting retailers to become distributors. Ghost® also offers marketing materials, in-store displays, product training and customer support to help stockists promote its products. Its website states that products intended for the UK and Europe comply with applicable TPD and TRPR requirements and are registered with the UK Medicines and Healthcare products Regulatory Agency.

Ghost® promotes its products through retail partnerships, industry exhibitions and a media kit, and publishes company news and event updates