Gianna Bellucci is a lingerie brand offering coordinated pieces that combine feminine styling with practical options for everyday wear and special occasions. Its range includes bras, briefs, bodysuits, lingerie tops and matching two- and three-piece sets. Shoppers can choose from underwired, soft-cup, balconette and bralette styles, as well as sets featuring coordinating garter belts, suspenders or robes. The brand also presents everyday sets made for regular use, alongside more expressive designs in lace, satin and sheer embroidery.

Collections give the assortment distinct moods, from the bright, playful Candy Collection and the brand-focused Signature Collection to the bold Obsession edit. The Goddess Collection features sculpted silhouettes and luminous fabrics, while Old Hollywood draws on satin and vintage-inspired glamour. Five Shades of Blush explores pink tones across delicate lingerie styles. New arrivals and bestsellers are highlighted, and an outlet section offers selected products. Gianna Bellucci sells through an online shop, with regional currency options, gift cards, customer support, and free shipping on orders over €85.