Gifted is an independent platform that connects pump.fun coins with Instagram creators, turning coin creator fees into Instagram Stars gifted on a creator’s Reels. Its aim is to give creators a way to receive support through public gifts, while putting the coin’s name in front of their audience. Creators do not need a crypto wallet or a Gifted account, but must have Instagram Gifts enabled and meet Instagram’s eligibility requirements.

Coin creators can launch a new coin on pump.fun and pair it with an Instagram handle, or pair an existing coin using the wallet that created it. Gifted describes a process in which fees are claimed on-chain, converted from SOL to USD, used to buy Stars, and sent to the creator’s newest eligible Reel. Instagram pays creators $0.01 per Star through its regular payout system, subject to its payout rules and threshold. The platform also offers an eligibility checker, a payout estimator showing costs and revenue splits, and public gift activity.