EverydayMe is a free loyalty programme created by Procter & Gamble to help members discover P&G products and save on everyday purchases. Through the website, users can access cashback offers, downloadable discount coupons, product trials, competitions and an ambassador programme. Members can also receive newsletters with updates about promotions and new offers.

The cashback service lets shoppers buy eligible P&G products, upload their receipt and confirm their claim by email. Once approved, the refund can be transferred from an EverydayMe wallet to a bank account. Coupons are available at no charge to registered users, although quantities may be limited, and product testing opportunities and competitions provide additional ways to engage with participating brands.

EverydayMe features products for household cleaning, personal hygiene, women’s care, hair care, families and health. Its listed brands include Ariel, Lenor, Fairy, Gillette, Braun, Always, Pampers, Oral-B, Pantene, Vicks and others. The programme combines savings and product discovery with practical articles covering home and garden, cooking, family, beauty, health and wellbeing.