Unclaimed brand
GPC is the local Pepsi brand distributor for La Crosse, Rochester and Mankato, and Decorah in Wisconsin, Minnesota and Iowa.
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Hex Code
Color name
RGB
HSL
CMYK
#051920
Black Pearl
5, 25, 32
196, 73, 7
84, 22, 0, 87
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#A11613
Tamarillo
161, 22, 19
1, 79, 35
0, 86, 88, 37
Gillette Pepsi is a prominent brand of Pepsi distributors that was founded in 1937 by Norm Gillette, Sr. They operate in four locations: La Crosse, WI; Rochester and Mankato, MN; and Decorah, IA. Gillette Pepsi has a rich history, starting out as a struggling business run out of Viroqua, Wisconsin, and eventually becoming a leading player in the soft drink industry.
The brand gained popularity through their innovative marketing strategies, such as the iconic Twice as Much for a Nickel campaign and widespread sampling. Over the years, Gillette Pepsi has expanded its product portfolio and acquired other brands like Dr Pepper and Mountain Dew. They continue to lead the market by prioritizing the Pepsi-Cola image and striving for excellence.
In fact, the Rochester franchise was honored with the prestigious Bottler of the Year award in 2008. Gillette Pepsi remains dedicated to meeting the evolving needs of consumers through innovation and a commitment to quality
Brand industry
Food and Drink
Company type
Suggest company type
Year founded
Suggest founded year
Company size
201-500 employees
How do I download the GPC logo?
The GPC logo comes in two versions: a white logo and an icon. Download as transparent PNG.
What are GPC's brand colors?
The GPC color palette uses the hex codes #051920, #FFFFFF and #A11613.
The GPC name, logos and brand assets are trademarks of GPC and its affiliates. Brandfetch isn't affiliated with or endorsed by GPC. Their use is subject to GPC's brand guidelines.
