Fuel is a fan subscription platform for grassroots motorsports, connecting fans with drivers, tracks, promoters, photographers, and videographers. Fans can create a free account, follow drivers and tracks, and view public updates in a single feed. Monthly subscriptions, starting at $20, unlock exclusive posts, photos, videos, and behind-the-scenes content. Fans can choose from up to three subscription tiers per page, like and comment on posts, and manage multiple subscriptions in one account.

Drivers, tracks, and promoters can create or claim a page, share updates, set their own subscription prices, and earn recurring revenue from their fanbase. They can also invite team members to help manage and post to their pages. Photographers and videographers can upload and tag their work, set prices, and earn when a driver or track purchases their photos or videos; earnings can be withdrawn to a bank account. Fuel also offers QR codes that take fans directly to a driver’s or track’s page, making it easier to follow or subscribe at events and on streams.