Giordana

Founded in the 1970s by elite cyclist Giorgio Andretta, Giordana has grown to become a leading name in cycling apparel. Initially established as Gita Sporting Goods, the company quickly made its mark as the first North American distributor for renowned brands like Campagnolo and Pinarello. The launch of Giordana Sport in the late '70s solidified Andretta's commitment to high-quality cycling gear, drawing inspiration from his daughter’s name and symbolized by the Sagittarius logo.

With a dedicated manufacturing facility in Italy, Giordana embraces cutting-edge textile technologies to create premium cycling apparel that meets the needs of athletes ranging from amateur enthusiasts to professional WorldTour teams. Their collections, including Silverline™ and FR-C Pro™, are crafted with sustainable practices, including water-based inks and recycled materials, ensuring minimal environmental impact. Giordana combines authentic Italian craftsmanship with continuous innovation, empowering riders to reach new heights while ensuring performance, quality, and sustainability remain at the forefront of their mission.