Emma is an email marketing platform designed to help organizations create targeted, personalized campaigns and build stronger audience connections. Its tools bring email, automation, AI features, and SMS together in one platform, with segmentation and automated journeys to help deliver relevant messages at the right time. Teams can use customizable templates, brand controls, flexible permissions, and approval workflows to keep communications consistent and managed across departments or locations.

Emma connects with existing marketing technology through self-service and premium integrations, ecosystem partnerships, and an open API. The platform serves higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations, with features tailored to needs such as student engagement, donor journeys, public-sector compliance, and guest communications. Its capabilities include CRM-powered journeys, shared templates, performance insights, and options for managing multiple accounts. Emma also highlights privacy-focused AI, security and compliance safeguards, and accessibility practices, including HITRUST and SOC 2 certifications and annual accessibility audits.