Emma is an email marketing platform designed to help organizations create consistent, personalized communications and improve campaign performance. It brings email marketing, automation, AI features, and SMS solutions together in one intuitive service, with tools for audience segmentation, automated journeys, and integrations with existing marketing technology. Flexible integration options include self-service setups, premium integrations, ecosystem partnerships, and an open API.

Brand controls, user permissions, shared templates, and approval workflows help teams maintain consistent messaging while giving users room to tailor campaigns. Emma serves organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality. Its features support needs such as student engagement, donor journeys, compliant public communications, member outreach, and guest experiences across multiple locations. The platform also offers CRM-powered journeys and performance insights, alongside privacy-focused AI and a focus on security, accessibility, and governance. Emma provides resources including guides, webinars, case studies, events, and a help center, and offers product demonstrations for prospective customers.