Glee The Goblin is a children’s holiday storytelling brand centered on Glee, an unlikely goblin hero who helps teach the meaning of generosity and kindness. Created for children aged three and older, its featured offering pairs a storybook with a soft, teddy-bear-like Glee plush. In the story, Glee helps greedy elves discover what Christmas is really about. The plush extends the adventure, giving children a cuddly companion who can report to Santa on their good deeds.

The brand presents Glee as a fresh take on seasonal traditions: rather than focusing on whether children have misbehaved, the story encourages them to choose helpful, caring actions. Its character concept also invites children not to judge others by appearances. Glee The Goblin is promoting the collection through a Kickstarter launch and offers a VIP reservation for early-bird pricing. A $1 reservation includes a free Glee coloring book, secures a place for launch, and is described as fully refundable before launch.